Social Media Content Guide

If you’re not sure what kind of stuff to send for social posts, this page is here to help. It’s just a list of easy ideas — photos, updates, little moments — that we can turn into solid content. Nothing fancy needed.

Post Types & Examples

We design a variety of engaging, relevant content that keeps your audience in the loop and your feed looking sharp. From welcoming new team members and spotlighting your latest products, to promoting sales, sharing upcoming events, and celebrating holidays — we’ve got it covered.

Each post is tailored to your brand and designed to keep your social presence fresh, active, and connected to your community.

Here are some examples of images and ideas for concepts that you can provide that connect well with followers and local communities.

Employee-Focused Content

Employee spotlight with a casual interview
"Meet the Team" photo + quick fact
Candid photos of the team at work
Shoutout to new hires or promotions
Birthday or anniversary shoutouts
Staff picks or recommendations
“A day in the life” stories or reels

Image for 4th of July Celebration & Closing

Business Growth / Updates

Announcements for new products/services
Teaser photos or videos (“Something’s coming!”)
Milestone celebrations: anniversaries, # of customers, followers, etc
Progress photos (renovations, expansion, packaging updates, etc.)
Before/after transformations
Customer testimonials about a new offering
Sales previews and countdowns

Education + Value Content

Quick tip or helpful trick in your niche
“Did you know?” fact or myth-busting
Step-by-step carousel or reel
FAQ answer in a post or story
“Tools we use” or “Supplies we love”
Short customer guide or checklist
Introductory explainer posts for new customers

Holiday Content

Holiday greetings (graphic or group photo)
Store hours update or closure notice
Behind-the-scenes of decorating or prepping for the season
Recaps of staff parties or community events
Holiday-themed giveaways
Promotions tied to holidays
Local holiday events your business is involved in

Day to Day

Shoutouts or collabs with nearby CB businesses
Process photos (making, creating, building, etc.)
Reposting a customer photo with a kind comment
Casual team lunches, walk on the beach, or candid office moments
What’s on your desk today? Snap and share.
Morning rituals, coffee setups, or playlist shares

Image for "In the Wild" Post at Local Gift Shop

Community & Causes

Highlight a nonprofit or cause you support
Recap from a local charity event or fundraiser
Share local event details you’re attending or supporting
Sustainability practices or behind-the-scenes
“Why we care” storytelling post

Don’t Overthink It. Just Send It.

Even the simplest content can become a beautiful post when it’s in the right hands.
Snap a few photos, jot a quick note, or voice-record an idea. We’ll take it from there and create content that feels real, looks great, and helps your brand stay connected.

Content That Builds Engagement

Share-able Content

Posts designed to be bookmarked for future use These often get more saves, which boosts algorithm favorability.

Examples: Local love posts [cameo other businesses, friends and neighbors ], "Only in CB" moments, Event roundups (list local events or feature one event - we can add a downloadable map or other helpful graphic)

Save-able Content

Posts designed to be bookmarked for future use These often get more saves, which boosts algorithm favorability.

Examples: Checklists, Tips, Templates, Reference Sheets, Tutorials, Things to print or download

User-Generated Content

Photos, videos, or testimonials created by customers or fans that you can repost. It builds trust and community around your brand.

Examples: Customer product photos, Unboxing videos, Before and after shots, In-the-wild sightings